To tell a story, it must be well researched. Any investigative journalist knows that. And to research a plaintiff’s story is to develop the case. That’s good for the plaintiff, and for the attorney who represents the plaintiff. So to do our job well, we often end up helping the attorney develop, define and frame the case approach.
Powerful video and film documentaries like we provide to our clients have developed out of the news business. Think 60 minutes. Those investigative programs are produced through time consuming work, researching and digging to uncover the truth, generating a complete timeline of events, providing who did what to who, and who knew what at the time. Even when some of the facts appear to be superfluous, many end up providing substance and background for story. As the documentary story unfolds, details re-enforce details, leaving an undeniable and indelible impression upon the minds of viewers. David W. Jones of VisualWorks learned the art of video news gathering and storytelling while working with accomplished investigative journalists such as Byron Harris, John Sparks, Doug Fox, Robert Riggs, Matt Quinn and Scott Pelley and Bill Moyers.
The best settlement videos will have much in common with investigative journalism. In both, the truth must be told, and in both, the human story is king. “Facts” are more memorable, meaningful and most importantly, believable when presented within the matrix of story. For both, the visual story explains why things were done, why the woman entered the building, why the company never fixed the stairs, and why she will never walk again in detail that makes it all come alive for us. Through the use of interviews, re-enactments, photos, graphics and home video, we can reveal to a viewer precisely how the attitude of profit over safety led to the injury or loss of life.
Effective settlement media, like a good documentary, demands a custom and creative effort every time. Without it, your presentation will be an old story that everyone has heard. Just throwing the same old Day in the Life video or settlement video at the defense won’t shake up their preconceived notions of value. We need to make the defense sweat, make them feel a deep unease about the case. That won’t come from repeating what has been done before. Media presenters must look at the strengths and weaknesses that make each case unique, and allow the developing story and facts to guide towards a one of a kind media presentation that will put the defense into uncharted territory, the only way you will bust them out of their pat and pre-conceived decision. The buttons on the right will take you to some unique wrongful death and injury settlement presentations VisualWorks has provided.
Case development efforts in the past have included:
Auto and truck collisions
Construction site defects
Medical product defects
Nursing home abuse & neglect
Pedicure/manicure salon injuries
Restaurant service injuries
Service related gross negligence
Store display defects
Slips, trips and falls
Tire manufacture defects
Utility service defects